Born and raised between Jakarta and Shanghai, with a formative chapter in Hong Kong, I eventually landed in Atlanta to see what was happening on this side of the pond.

I shape bold brand worlds for CPG and lifestyle brands balancing structure, culture, and a little creative chaos.

I’ve built work for Nando’s, TAZO, Atlanta’s Old Fourth Ward Distillery, and Fortune 500 companies including New York Life and Lipton all while being creatively violent at Murder Hornet.

Outside of agency life, I co-run a boutique studio in Atlanta with my amazing husband, focused on minority-owned businesses, nonprofits, and impact-driven work.

Building brand worlds by day. Feeding sourdough starter by night.

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